Build YOUR Customer eXperience with Meninx Semeion

Have satisfied customers is not sufficient! Your customers should be your best sales representatives.
"Building a great Customer eXperience is a complex enterprise, involving strategy, integration of technology, orchestrating business models, brand management and CEO commitment."
Jeananne Rae

To help you building your Customer eXperience, Meninx delivers Consulting, Research, A Pragmatic Software Solution (Semeion) and qualitative Professional Services.

What is the Customer eXperience?

The Customer eXperience is the sum of all experiences a customer has with an organization, over the duration of their relationship.

What are the goals of building your Customer eXperience?

The goals of building a Customer eXperience Strategy are to move customers from satisfied to loyal, and then from loyal to advocate.

Traditionally, managing the customer relationship has been the domain of Customer Relationship Management (CRM), Document Management Solutions (DMS) or Input/Output Management Solutions (I/OMS). However, CRM, DMS, I/OMS strategies and solutions are designed to focus on products, prices and enterprise process, with minimal or no focus on customer needs and desires. The result is a sharp mismatch between the organization's approach to customer expectations and what customers actually want, resulting in the failure of many CRM, DMS, I/OMS implementations.


To be successful, be focused on your customers expectations and not on your internal processes !

How to implement your Customer eXperience?


Step 1

  • Customer eXperience depends on employee experience
  • Consider employees first. They might have better ideas than customers

Step 2

  • You need to understand your customers personally
  • An external focus is an antidote to internal politics

Step 3

  • Don't blame employees, fix the environment
  • Make the shift from self-centeredness to customer-centeredness

Our recommendations to you

Use Semeion to create your online surveys and audit?

Paper documents (Invoices, Letters, account statements, brochures etc.)? SMS? Phone call? Web? Semeion optimizes your communication processes and allows you summarizing the optimization potentials that will make your customer advocate.

Communicate, communicate, communicate ...

Each communication channel to customer shall be improved Semeion optimizes your internal processes and answers your customers' requirements. Semeion manages and enriches your data and documents.

Why is Meninx different?

Where traditional CRM, DMS or I/OMS systems are enterprise-focused and designed to manage customers for maximum efficiency. Meninx provides you a strategy that focuses on the operations and process of a business around the needs of your individual customer.

Meninx delivers consulting services and also develops the Semeion software platform, to support your Customer eXperience Strategy.

We integrate both internal and external innovations to create end-to-end customer experience, and we orchestrate all the clues that people pick up in the buying/consuming process.

What passionates us ?

  • Design strategies, process models and information technology
  • Manage multi-channel interactions with your customers
  • cross-channel : contact center, Internet, self service, mobile devices
  • cross-touchpoint : phone, chat, email, Web, in-person
  • cross-lifecycle : ordering, fulfillment, billing, support
  • Manage the emotional component of experience, manage it with the same rigor you bring to the management of product and service functionality

Meninx Semeion uses the best of the technologies to help you connecting people in an efficient way!

Did you know? Meninx is member of the CXPA organization.


The Customer Experience Professionals Association (CXPA) is a global non-profit organization dedicated to the advancement of customer experience management practices. Its members are individuals who develop, manage, optimize, and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts, and other stakeholders in the industry. CXPA supports the professional development of its members and advances the field by providing research and education, developing standards, offering networking opportunities, promoting the industry, and creating a better understanding of the discipline of customer experience.